tarte has a reputation for, uh, tart-iness, and their Lights, Camera, Lashes! is as tarty as anything else they’ve done. The tube is covered in a tacky purple faux lizard skin (which is kind of pretty, if you’re into that kind of thing) (I imagine aspiring LA starlets and tarts are totally into that kind of thing, and picture Kim Kardashian owning several tubes of this she never uses, but likes to have in her handbag because of the way the tubes look). But what of the mascara? tarte’s packaging claims it’ll volumize, lengthen, and curl, and that’s a lot to expect from a single mascara, and in fact it is: the product is largely composed of waxes, so what it excels at is lengthening. But boy, does it ever lengthen! And it does so without clumping (the bane of every mascara-wearer’s existence). It goes on smoothly, and you needn’t imperil your eyes with a sharp metal comb (or for those of you brave, scary types, a pin) to separate your lashes and get the goop out. So inside that tarty packaging is, after all, a terrific mascara, so long as you’re not looking for volume and curl, too. (Use your eyelash curler for the latter) (I love tarte’s Picture Perfect Eyelash Curler; it’s a dream). As for volume, you’ll need an additional mascara for that (or false lashes), because this one doesn’t deliver much in the way of thickness. Still, insofar as length is concerned, this won’t become yet another of those mascaras you toss into a drawer as a failed purchase; this one will make your eyes flutter for all the right reasons. $18.00

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